Kellogg's raises hunger awareness on National Breakfast Day!

Yesterday was National Breakfast Day and to celebrate it momstown Milton invited the entire community to come join us for a complimentary breakfast courtesy of Kellogg's! Did you know that 1 in 10 Canadian children live in poverty and are at risk of starting their day without breakfast. That works out to be 637000 empty tummies per day - Unreal!

We wanted to help build awareness to these shocking stats and so in true momstown style we put together an Art and Play program focused around food and sharing so that we could educate our little ones in a fun and creative manner. Maribeth from Scribble n Splatter was kind enough to offer her Expressive Play Studio as the meeting point for our event. There was standing room only as the moms, tots and infants got right into making their keepsake place mats. Words of encouragement acknowledging that they were "taking their first steps towards fighting hunger!" and pictures of healthy foods were on hand to create a magnificent collage.


After all of their hard work, the group was invited to sit down and enjoy a complimentary bowl of Rice Krispies. Not only were we able to enjoy a tasty treat at the program, Kellogg's had also supplied us with 192 boxes of cereal to take home and distribute to friends and family in order to "pay it forward" and amplify the message. What a brilliant idea!

The kids could hardly contain their excitement when I brought out the "tons" of boxes that they would be taking home to share. We also had a special visit from the cookie monster who taught us about what good foods we need to consume to maintain a healthy balanced diet - not just cookies : )



We ended the event by dropping off the extra kits to the Halton Womens Place here in Milton. It felt great knowing that we were able to lend a helping hand locally!If you would really like to help stomp out hunger but were not able to make it out to today's program, you can still participate by visiting the Kellogg's site to share their video or purchase a specially marked box of cereal with a pin code. Kellogg's will donate up to $50000 to Breakfast for Learning and Breakfast Clubs of Canada.



A big shout out to Jamie Contarini for taking the pictures today and Rhonda Ursulak for lending a helping hand. You ladies ROCK!

March 8th is National Breakfast Day!

The most important meal of the day, how important is it to you?

Did you know that 1 in 10 Canadian children live in poverty? They are at risk of starting their day without breakfast.

On March 8th, National Breakfast Day, Kellogg’s will be distributing mini-packs of Rice Krispies cereal nationwide, to raise awareness and reach out to children in the community. Our mostown Milton chapter has been chosen as a point of distribution of these kits as a way to pay it forward.

You can pick up your FREE KITS at:

Our Kellogg's Share your Breakfast Event

location: Scribble n Splatter

address: 342 Bronte Street South, Unit 19, Milton ON L9T 5B7

Thursday March 8 between 10-11am.

This FREE event will be geared for all ages newborn to 5yrs. Circle time - stories, songs, crafts, etc... will keep everyone entertained!

Any left over kits will be donated to the Halton Women's Place - Milton Branch.

All are welcome so please feel free to invite friends and family for this worthwhile cause!

Kellogg’s will also be donating to Breakfast Clubs of Canada and Breakfast for Learning. You can help by purchasing Kellogg’s cereals – every box equals a donation!

Go to www.kelloggs.ca/SYB for more information

Kellogg's PJ Party - Breakfast is served!

Last week our momstown Milton moms and tots had a fabulous time getting together to enjoy a quick and nutritious breakfast courtesy of Kellogg's cereals! The kids were super excited to actually be allowed to leave the house in their pyjamas and the moms were thrilled at the fact that breakfast was being provided for everyone. You see for a majority of moms, breakfast is one of the most dreaded meals since it takes place first thing in the morning when the entire family is scrambling to get to work, school or an event. Factor in multiple children or a fussy eater and the anxiety and stress doubles! Our Kellogg's PJ Party was a great opportunity for momstown to provide the learning tools to address the above challenges and providing suggestions on how to keep breakfast simple, relaxed and fun without compromising on nutrition.




We started off the event at Cirque Du Play by letting the kids run around and play in order to build up an appetite. Alot of times the mornings are just so rushed that children go directly from bed to the kitchen table and are expected to wolf down something in a 15min slot. That can put a considerable amount of pressure on them and lead to an absolute refusal to eat. Allowing for a few minutes of play time might help to overcome the "rushed" feeling and you'll find that your child may actually ask you for something to eat alleviating the morning struggle all together.





After a little bit of bouncing around and checking out the crafts, everyone was ready to dig in to the amazing spread of cereals, fresh fruits, yogurts, milk, orange juice and coffee. The table was bright and colourful and the set up was staged intentionally to be very eye catching and inviting. I guess it worked because we had no problem filling the seats when I announced that breakfast was being served! The kids were thrilled that they were empowered to choose what they wanted and couldn't wait to try dig in. A few of the moms were surprised at what their little ones reached for and more importantly consumed.







As we ate, I shared some interesting stats and info that helped to clear up some of the misconceptions that our moms had about "sugary processed cereal". As we chatted, we all agreed that the concept of dining together should be the norm but in our ever so busy days, we find that it doesn't always happen. My biggest discovery which was no surprise to me (I'm guilty of this myself) was that although the moms were ensuring their children's dietary needs were being met, they were not taking the time to eat themselves. After some walking around and coaxing the moms to sit and pour themselves a bowl, I too was able to pull up a chair and snack on some blueberry mini wheats once Zackery gave them up : )





Once our tummy's were filled, we all gathered around for circle time where we sang some song and read a few stories. The kids loved listening to the book "The Underpants Zoo" that Scholastic sent us this month to go with our "At the Zoo" theme. The giggles and laughs were contagious and it was a great way to end such a wonderful event!






A big shout out to Kellogg's for sponsoring this event and giving our moms and tots a special day to relax, enjoy and learn that breakfast can be easy, fun and nutritious! Our moms loved their goody bags that included $25 worth of coupons to help stock their cupboards. I know at least one mom that will be serving up cereal for the next little while - Congrats to Kelly for winning the Kellogg's Grand Prize Pack!

Breakfast Club the momstown way!

We kicked started our Luv Your Body Event with a tumbling demo hosted by Miss Lindsy from the Dance Shoppe. The kids were introduced to the basics of dance and were encouraged to participate and be active. After a good physical workout the kids were ready to refuel! We sat down to an unbelievable nutritious spread that was sponsored by Kellogg's. Cereal, fruit, yogurt, juice, water, milk and coffee was on the menu and there wasn't a belly that wasn't full after such a feast! The infants had their own menu of butternut squash and chicken, peas, peaches and pears that Mums Kitchen provided as samples of her all natural baby food line..YUMMY! We finished off the event with our themed craft - heart people. The little ones had to identify the body parts as they assembled their creations. The book that I choose for the story time was titled "I Like Me" by Nancy Carlson. It was a great way to conclude the event because it enforced the concepts of feeling good about yourself and taking care of yourself inside and out! If you would like to see all of the pictures from this event please visit our momstown Milton facebook fan page! If you are interested in joining momstown Milton and taking part in all the amazing events please register for your 6 week free trial membership today!